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Why friction?

Organisations see friction as a feature of working across geographies, not a problem to fix. We identify, then remove friction so teams are happier and more productive, with proven results.
"It can't be fixed."
We find that organisations are either unaware of, or don't want to acknowledge, friction in their cross-border operations. We know from experience that all cross-border teams experience friction.
"There's no friction."
We find that friction, when not addressed, leads to frustration on all sides. It also leads to mis-communication, mistakes, missed deadlines, and ultimately a breakdown in trust. It matters.
"It doesn't matter."
Operating as a neutral 3rd party, we've developed unique tools and techniques to find out what people really think. Honest feedback and insights that organisations aren't able to access themselves.
"People won't speak up."
