The problem with friction
Cross-border collaboration should be a competitive advantage - but cultural friction quietly erodes performance, trust and delivery.
Here's what the numbers say:
66%
Tech projects end in partial or total failure - Chaos Report
61%
Companies admit to facing cross-cultural 'difficulties' - The Economist
50%
Communication misunderstandings have led to significant financial losses - The Economist
64%
Leaders recognise better cross-cultural collaboration as a critical factor in recent performance improvements - The Economist
What we do
We elevate cross-border teams to peak performance - with proven, measurable results.
01
What makes us different
We transform the way global teams collaborate, perform and feel when working together. Every programme is aligned to your OKRs and KPIs, for impact you can see and measure.
02
Measurable results
Teams "in flow" consistently out-perform teams that aren't. We build a bespoke metrics dashboard to track outputs and demonstrate progress. The data speaks for itself.
03
Our methodology
Every Teams in Flow programme is tailored to your organisation. We help new teams avoid friction from day one, and we help active teams resolve it quickly and constructively - always with measurable outcomes.
We get your Teams in Flow.
Teams in Flow for new teams
De-risk your new cross-border teams by aligning them culturally from day one. Save time, money and frustration by preventing issues before they surface.
Teams in Flow for active teams
As a neutral 3rd party, we remove friction, rebuild trust and get your teams performing at their best - with results tracked against your own OKRs and KPIs.
About us
We work across sectors - from global finance to IT - delivering what the GSA calls “sourcing industry new best practice.”
Our methodology is built on many years of research with global teams, all facing their own version of the same challenge: cultural friction. We create a safe, neutral space for honest conversations about behaviours - without blame, without finger-pointing, and with a clear path forward.
Our approach is industry-first. And it works.
Testimonials
What our clients say
"A space was created to discuss things openly, identify issues which needed to be resolved, co-create a solution and then implement it. I've not seen, in my career, anything like this."
Hemant Puthli, MD & Partner
"Would I recommend this approach to other companies? Absolutely yes. Truly Agile sourcing is the way that the industry has to go, and I've no doubt will do."
Steve Townley, CIO
"I've worked in both cultures and I see the difference. My colleagues take responsibility and accountability for their work and they're so happy!"
Rajesh Ohja, IT Engineer
"Cross-border and cultural misunderstandings can delay projects or even cause them to fail – costing time and money. This is a game changer for our members. It has proven and measurable results and offers something unique and effective."
Kerry Hallard, CEO
