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Description
AWARD-WINNING APPROACH TO LGBTQ+
The client:

A global bank with operations across 30+ countries worldwide.

The challenge:

A business driver to create a sustainable agenda of change to position the bank as a gay-friendly employer, embedding inclusion into the business culture.

The result:

The LGBTQ+ campaign gained external recognition through industry awards and press interest. The internal programme sponsor gained significant press profile.

Anecdotal feedback showed real examples of colleagues choosing to reveal their LGBTQ+ status for the first time, demonstrating a changing workplace culture. Described as “game-changing” by an industry expert, not just for the Tier 1 global bank involved, but for the financial services industry as a whole.

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